Why Natural Aromas Matter: The Real Difference Between Synthetic Fragrances and Essential Oils
If you’ve followed PÜR Evergreen for a while, you already know how much I care about creating products that are safe, clean, and truly natural. One thing I hear all the time is:
“Kimberly, you should make a cleaner scented like _____!”
Lavender Vanilla… Pumpkin Spice… Mountain Rain… Sugar Cookie…
Trust me — I love the creativity. But here’s the thing most people don’t realize:
Creating a natural aroma using real essential oils is an entirely different world than mixing synthetic fragrance oils. It takes research, testing, sourcing, safety reviews, and sometimes hundreds — if not thousands — of dollars to develop just ONE natural aroma blend.
Today, I want to break down the true difference between synthetic and natural scents, why we refuse to compromise at PÜR Evergreen, and what really goes into crafting that bottle of gorgeous-smelling cleaner sitting under your sink.
Synthetic Scents: What They Are & Why They’re So Common
Synthetic fragrances are everywhere — in candles, soaps, lotions, detergents, cleaning sprays, air fresheners… The list never ends. They’re popular because they’re:
- Very inexpensive
- Easy to produce in huge batches
- Capable of mimicking any smell on earth (birthday cake, fresh linen, ocean breeze…)
- Long-lasting on surfaces and fabrics
But here’s the part you don’t see on the label:
Synthetic fragrances are often made from petrochemicals, chemical stabilizers, and compounds linked to headaches, respiratory irritation, allergies, hormonal disruption, and skin sensitivity.
That “fresh scent” might smell good — but that doesn’t mean it’s good for you.
And because synthetic fragrance formulas are protected as “trade secrets,” companies don’t have to disclose what’s actually in them.
One ingredient on a label that simply says “fragrance” can represent hundreds of hidden chemicals.
That’s one reason we don’t use them at PÜR Evergreen — and never will.
Natural Aromas: The Purity of Essential Oils
When you smell one of our aromas — Sassy Spearmint, Cozy Bliss, Eucalyptus Mint, Lemon-Lime Oh My — you’re smelling the real thing:
Botanicals. Plants. Flowers. Citrus peel. Leaves. Bark. Herbs.
Essential oils are extracted directly from nature through steam distillation, cold pressing, or CO₂ extraction. They offer:
- A cleaner scent
- No synthetic chemical buildup
- Natural antibacterial and antimicrobial benefits
- Aromatherapy properties
- A safer option for kids, pets, and people with sensitivities
But here’s the catch…
True natural aromas are expensive — really expensive.
One small shift in crop quality, weather patterns, or seasonal harvests can double or triple the cost of an oil.
And creating a new aroma blend isn’t like mixing perfume.
It takes:
• Multiple rounds of testing
• Adjusting ratios drop-by-drop
• Evaluating how the scent behaves in a cleaning formula
• Making sure it remains natural, stable, and safe
• Ensuring it's strong enough to enjoy — without adding synthetic boosters
A single essential oil blend can take weeks (sometimes months) to perfect.
And it’s not unusual for a formula to cost hundreds or thousands of dollars in testing and raw materials before it ever reaches a bottle.
So, when someone says, “Can you make a cleaner that smells like caramel apple?” — we love the fun idea, but natural ingredients simply can’t mimic every scent the way synthetic chemicals can.
Why We Choose Natural — Even When It’s Harder
I didn’t start PÜR Evergreen to make cheap products.
I started it because I wanted something safe enough for my own home, my own kids, my own pets, and our team of cleaning professionals.
Natural aromatic blends:
✔ Are safer for your lungs
✔ Don’t release harmful VOCs
✔ Won’t irritate sensitive skin
✔ Won’t cause headaches like artificial fragrances
✔ Break down more easily in the environment
We also want your home to smell fresh — not fake.
When someone opens your door and says “Mmmm, what is that?!”
We want your answer to be:
“Just pure, natural ingredients.”
Behind the Scenes: What It Really Takes to Create a New Aroma
Here’s a little peek into the real process behind a new scent launch:
- Idea Phase – What are customers asking for? What works naturally?
- Oil Sourcing – Finding reputable suppliers with pure, tested oils (often the most expensive part).
- First Blending Round – Tiny batches using droppers, measured drop-by-drop.
- Testing in the Formula – Some oils react differently once added to the cleaner base.
- Field Testing – Trying it in real cleaning environments (kitchens, bathrooms, tubs).
- Stability Testing – Watching how the scent holds up over time.
- Safety Review – Ensuring proper usage rates for essential oils.
- Production Testing – Making sure it blends consistently in larger batches.
- Labeling & Packaging – Updating designs, printing costs, compliance checks.
By the time a new aroma goes out into the world, we’ve already invested significantly in time, sourcing, and product safety.
The Beauty of Keeping It Pure
Using natural scents means each aroma feels alive — bright, uplifting, grounding, calming.
You can’t fake that with synthetic oils.
Our commitment will always be:
Real ingredients. Real benefits. Real transparency.
So, the next time someone suggests “banana cream pie scented cleaner,” just know — we hear you, we love the creativity, and we wish nature made an oil for everything!
But we’ll always choose safety, purity, and quality over shortcuts.
Conclusion
Natural aromas may cost more and take longer to perfect, but they’re worth every penny.
They’re better for your home, your family, your pets, and the planet.
And as we continue innovating new scents at PÜR Evergreen, know that each one is made with intention, care, and a whole lot of behind-the-scenes love.